Landing Page is very important for your website because this
is the page which will give you the maximum output if designed and targeted in
a proper manner. If we are suppose to think about any landing page there are
many parameters which need to be satisfied to create a successful landing page.
One of them is Call to Action. This is the statement or copy that instructs
your visitor to take a specific action. Often it will be the button on a form,
or a large graphical button that takes your new customer through to a final
destination somewhere on your main website. It’s critical that the CTA is very
obvious and is written in a way that describes what clicking on it will
actually do.
Poorly written CTA’s are the standard CLICK HERE or SUBMIT.
A good example would be “Get your $50 spa coupon” which clearly articulates
what you will be receiving in exchange for your precious click.
On particularly good technique for visualizing landing page
design potential is to create a paper prototype. Do a quick sketch of the
various elements on a piece of paper, cut them out and move them around on a
new piece of paper. Try to lay it out so that they tell a fluid story with a
strong focus on the Call to Action.
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