Landing Page and Call to Action

Landing Page is very important for your website because this is the page which will give you the maximum output if designed and targeted in a proper manner. If we are suppose to think about any landing page there are many parameters which need to be satisfied to create a successful landing page. One of them is Call to Action. This is the statement or copy that instructs your visitor to take a specific action. Often it will be the button on a form, or a large graphical button that takes your new customer through to a final destination somewhere on your main website. It’s critical that the CTA is very obvious and is written in a way that describes what clicking on it will actually do.

 

Poorly written CTA’s are the standard CLICK HERE or SUBMIT. A good example would be “Get your $50 spa coupon” which clearly articulates what you will be receiving in exchange for your precious click.

On particularly good technique for visualizing landing page design potential is to create a paper prototype. Do a quick sketch of the various elements on a piece of paper, cut them out and move them around on a new piece of paper. Try to lay it out so that they tell a fluid story with a strong focus on the Call to Action.

Web Conferencing

So you always have to lead a conference and that too web one. To host or participate in a successful web conference, follow the list of good web etiquette given below.

Exclusivity

If it's a web seminar, do not host it for too many people at one go. You should rather hold multiple sessions of the same seminar. This gives the listeners enough time for giving a satisfactory feedback and for asking questions. The lesser the people in a conference, the more attention they eventually pay.

Time Management

A very important habit you need to develop is setting a time limit to each part in a conference and sticking to it. Learn to eliminate anything that may delay the start or end of the conference, and be prompt. This is a very crucial point as you'd be wasting the time of everyone present at the conference, which is a big thing especially since you're already pressed for enough time to hold a web conference.

Preparation

Keep all your material at stand-by so that you can show it or talk about it whenever you want to. If you're not used to hosting a web session, you can practice it before you go live and record it. You need to be smooth in operating all the tools during the session.

Memorability

Keep your speech in the meeting or seminar, a speech that can be remembered. It should have a sizable impact on the listeners for them to remember whatever you said or showed. That makes it easier for them to attend the next session.

Good Technology

I'm referring to the better web conference hosting software that you can get your hands on. Some of them are paid, some are free -

• Microsoft Office Online
• Adobe Acrobat Connect Pro
• Dimdim
• GoToMeeting
• MegaMeeting
• MyMeeting123
• Cisco WebEx

These are the best conferencing software, take your pick and get to know them better.