It’s All About Push Notification

The Apple Push Notification Service is a service created by Apple Inc. that was launched together with iOS 3.0 on June 17, 2009. It uses push technology through a constantly open IP connection to forward notifications from the servers of third party applications to the Apple devices; such notifications may include badges, sounds or custom text alerts.

Push notifications are essential to your app. This feature benefits both the user and the businesses. On the consumers' part, they can readily access discounts and other promotional activities of their favorite items. It enable apps to read text messages without opening the message. For example if you enable a push notification for a business app, the app will be able to provide latest updates about the business such as discounts, promo codes, latest coupons and other promotional activities. The notification will send a text and if you open it, you will be directed to the business app for additional information.

Businesses need the notification apps because they are able to quickly reach their intended audience. They alert customers in real time. Promoting the business app so consumers will subscribe is quite easy. They can promote their business app through their website. If they offer promo codes, redeemable items, discounts, mobile coupons, freebies and rewards system for repeat customers, the app will quickly gain a large following. If a business has a huge database of mobile phone users utilize the business app, one text can be sent to thousands of prospective customers in an instant. Discounts send through notifications increase sales by up to 30 percent.

Cell phone business apps are becoming more popular. This is because mobile phone users are growing by the minute. There are 5 times more cell phone users than computer users worldwide. The sheer number of mobile phone subscribers, estimated at 4 billion people and rising, provide businesses an immense opportunity in marketing. The conversion rate of 30 percent of notification recipients should provide enough motivation to utilize push notifications.

These features are vital to business applications. According to mobile marketing statistics, notifications that are sent are read by the recipient 97 percent of the time. This is an overwhelming advantage compared to email notifications which are opened at a much lower rate of 4 percent of the time.

Both customers and businesses should take advantage of this great opportunity at their fingertips. With the ever-increasing number of mobile phone users all over the world, it will be safe to say that mobile business apps are the future in marketing. Small businesses can greatly benefit in this marketing strategy.

Why Apple Is Launching iPad Mini?

iPad Mini is about to launch. But everyone is thinking about this decision of Apple. According to few reports Apple doesn't want this launch to be portrayed as "Poor Man's iPad". Experts are saying that this launch is just because of the pressure felt by Android's in the market.

It's very unlikely the iPad Mini will simply be a smaller iPad. It would be a major change of direction for Apple. Withholding 3G/4G access in favour of wi-fi-only models is another option. Apple relies on to ensure the iPad Mini doesn't eat too hard into iPad sales.

Specs iPad Mini
iPad mini Screen is7.85in, 1,024 x 768 pixels, IPS panel. If you expect to see a screen as dazzling as the iPad 3's in the iPad mini, you may be a teeny bit disappointed. It'll use a 1,024 x 768 pixel panel, which is the same number that featured in the iPad 2 and the original iPad. Of course, sharpness will be significantly better than those old timers because the iPad mini screen is around 2in smaller - 7.85in across rather than 9.7in. This pixel density is also slower than the most obvious Android rival, the Google Nexus 7, which packs 1,280 x 800 pixels into a 7in screen. Expected 10hr battery life, iPad mini Software is iOS 6.

After going through the specs of mini iPad, now consumer's are getting confused what to buy? As in this week Windows 8 tablets are also going to be launched. Thrilling week for both buyers and sellers, just need to wait and watch.

A “World Phone” with iPhone 5

Apple came again with a Bang. Source says - They are expected to release iPhone 5 as a "World Phone" - both GSM and CDMA compatible. It is conjectured that the phone will have a SIM-less design with 3-4 antennas. Another rumor suggested that the iPhone 5 will feature a SIM card slot for other countries except the U.S. This will allow users to insert any SIM card in iPhone when traveling abroad. With Apple “World Phone” Travelling abroad is no more a pain. With a dual-mode iPhone 5, users will be able to roam between both networks effortlessly.

It’s great news for the consumers who generally carry CDMA specially people from the

country the U.S., India, Japan, Argentina and Brazil.

The 5th-generation iPhone is expected to be globally released in Q3 2011, inline with the release of iOS 5, the next generation of Apple’s operating system. Hope it will again give a new direction to mobile market with a market setter like Apple.