Save Yourself From Fake Product Reviews

In the Internet marketplace, product reviews hold even more importance, as the customer doesn't have direct access to the product. An expert review of a product or another customer's opinion, who has used the product, largely influences us. Many gullible customers have been duped by manufacturing companies and marketing firms, into buying low quality products, using the smokescreen of a seductive, but false review. If you are one of the many consumers who have been tricked into buying stuff, influenced by such fake reviews, it's time you know how to spot them. Following lines will help you:

Ways You Can Spot Fake Online Reviews

Cliched Wording

There are many marketing agencies and manufacturing companies which pay people to write good reviews of their products on web pages of online retail stores. Typically, these people write very short reviews, with cliched sentences like 'Of all the shaving creams I have used, this one is the best ever.' Vague and banal wording, which sounds 'too good' to be true, should be watched out for. Look out, if the same product has multiple reviews published within a short time frame. That is a classic sign of a paid review-writer's job.

Poor Detailing

The perfect product is a myth and therefore, any review which proclaims a product to be nothing short of a miracle, should be considered with a large dose of skepticism. Especially in case of medical products, don't believe in reviews which proclaim them to be the ultimate cure for multiple diseases. Some of these fake reviews just fall short of hailing some medical products as the 'Elixir of Youth'. When no sources are cited to base information on, and the review is promising the moon, beware! It is best, not to buy a product on the basis of dubious claims and promises.

Reviewer Information

Investigate the reviewer if he has a profile. Fake reviews will be typically written by people with suspiciously common first names like Joe, Jim or some alias. This fact, combined with too prosaic or too imaginative text, points toward a fake review. The profile might reveal other reviews written by the same person. If you find him reviewing the same product over and over again or multiple products with similar wording and style, you have spotted a professional fake review-writer! Needless to say, you can safely ignore his review!

Absence of Unbiased Criticism

A real review will present the pros and cons of using a product, and not just the positive aspects. There will be in-depth analysis of every feature and a balanced perspective. If you find the reviewer to be too inclined towards the positive aspects, while almost neglecting any minus points, you should be skeptical.

Anatomy of a Good Review

So, what are the features that make a good review? Detailing, experience, unbiased evaluations and frank opinions are the hallmarks of an honest review. There will also be detailed analysis of pros and cons of the product. Go to specialized websites and online magazines, which have expert researchers on their panels to review the products, which offer credible reviews.